Thursday, 15 September 2011

I'd sooner lose my right arm than take on HostelWorld's lawyers

HostelWorld have taken exception to our logo on KeepMeBooked, claiming it is too similar to theirs and will cause confusion in the marketplace.

Spot the difference:





They have basically taken the internationally recognised symbol for lodging and made a bunk bed out of it. We've taken the internationally recognised symbol for lodging and, erm, added the words "KeepMeBooked" to it.

Our logo is a registered trademark, but they have scarier lawyers than we do, so we caved in and chopped off our man's right arm. Our logo now looks like this:



This has been rumbling away since April, when HostelWorld sent us an aggressive (verging on rude) cease-and-desist-or-we'll-eat-you-for-breakfast letter. I'm sure if they'd just sent a polite email, we could have resolved it much quicker. But, hey, life's too short to teach lawyers to be good-natured and amiable.